Strong competition from others
We get it - students are stretching their academic journeys more than ever, which means you have to stand out from the competition to be noticed. In fact, our recent COVID-19 Crisis flash survey said that students were evenly split between apprenticeships and universities. We can help your institution shine brighter.
The way we communicate is evolving
Gen Z and beyond are constantly reinventing the way they communicate with each other, as well as with brands they want to engage with. They're visual multitaskers who want authentic stories. So it's a great time to make your alumni your ambassadors.
The audience is everywhere
Let's face it - the traditional recruitment cycles are no longer ideal. It's all about sending the right message at the right time to the right people - and that means you have to think long term. We recommend marketing to multiple audiences at the same time - it's kind of a speciality of ours.
Students want clearer career pathways
With more students choosing the academic route, competition is intense for job roles after education. And with the uncertainties of a post-COVID-19 world still lurking about, our survey discovered that over 85% were considering alternative routes of education - and up to 30% shifting their education plans altogether.
